Octagon Technology Staffing

  • Senior SEO Analyst

    # of Openings
    1
    Job Location
    Broward
    Category
    Digital Marketing
  • Overview

    Overview:

    Octagon Technology Staffing is in search for a Senior SEO Analyst for one of our clients based in the South Florida area! You will be on the vanguard of a fast-paced marketing agency role working in SEO, SEM, Social Analytics, Reporting & Data.

    Responsibilities

    Responsibilities:

    • Conceptualize, create, & monitor, SEO & SEM for clients’ websites using up to date ethical practices
    • Maximize opportunities to increase the visibility, search engine rankings, and positioning of clients’ websites
    • Be involved in the planning, implementation, monitoring, optimization, analysis, and reporting stages
    • Create and organize ranking reports and conduct site audits
    • Implement optimization techniques to improve site structure, page construction, meta-tags/descriptions, keyword relevancy, content, imaging, and display ads
    • A/B test campaigns to increase audience member click through rates, conversion rates, & shopping cart spend
    • Assist clients in organizing websites’ visibility by optimizing click through rates, creating creative copy, while making recommendations to improve visibility
    • Develop actionable insights that can be measured and reported
    • Assist in the management of clients’ digital ad-spend budgets
    • Work with marketing, social media insights team members to identify areas of improvement and changes relative to SEO, content optimization,
    • Work with IT and developer teams to assist troubleshooting SEO issues and algorithm changes/updates/penalties
    • Establish partnerships for link building while keeping up to date of latest trends related to search algorithms and business intelligence

    Qualifications

    Requirements:

    • At least 2-5 years of related experience with search engine marketing and optimization
    • Proficiency with SEO reporting, analytical tools (Google Analytics, BingAds, Google Webmaster Tools, AdWords, AdSense, Yoast, Panama, etc.)
    • College degree (Bachelors, Masters preferred)
    • Experience managing PPC, CPA, and CPC campaigns from concept to completion
    • A strong understanding of search engine algorithms and ranking strategies
    • Project Management and presentation skills required
    • HTML and JavaScript knowledge preferred
    • Travel/Hospitality/Luxury industries experience a plus!

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